Saturday, January 22, 2022

Advertising works

Hulu watchers know that Wendy's is a major advertiser of late, hawking their breakfast sandwiches. You can't skip them, but you learn how to mute them. Still, you see the beautiful images and you long for a Baconator Breakfast Sandwich. Lincoln attests the exact look isn't as good out of the bag as it is on the phone screen, but the taste rivals our erstwhile favorite breakfast place, Hot Bagels Abroad, in South Orange, N.J. The Wendy's Baconator consists of a fried egg, American cheese (natch), a square sausage patty (also, natch, and on brand), and two strips of bacon. EKGs sold separately, in 15-20 years.

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